The Pink Tulip was founded back in 1986 by Letty Algren. Her love for people and her passion for clothing is readily apparent in the everyday operations of her company.
One of the main roots of the company goes back to her mom (who we called Nunny), and her selflessness. Nunny had such love for uplifting those around her, and sacrificing her time for others. She never took time for herself and was always thinking about everyone else.
Letty founded the company with the idea of these inspirational and selfless women, who have so much to take care of everyday, having a place where they could come and be the ones being pampered and cared for. She really wanted somewhere women could relax and feel great about themselves.
Women find confidence in the way they look and feel, and that’s what we’re here to help with. We want to take the stress out of finding the right outfit and be able to give one-on-one service to women who just aren’t quite sure what to put together for a special occasion. Whether that is an event, date night, Saturday with the girls, or just everyday life, our mission has been, and always will be, building confidence in women through clothing.
In 2016, after graduating in Fashion Retail and Merchandising from The University of Alabama, I, Hadley Algren, joined my mom in the business and brought a fresh, younger eye to the company. We decided to take a leap of faith into the online world, and boy, was it difficult. We started from the ground up and are still working diligently to bring a fresh look to every day, online shopping.
Our goal is to bring an in-store experience to our website, so customers can find fully styled outfits for any occasion, and receive the same personalized care online that they would in store. We work really hard to give customers additional fit tools for every single item, so they know exactly what will be right for their body type. We also take a lot of extra time to make sure our website, and our mobile app, are an online community, where customers feel welcome, have fun, and get to connect with our brand, our style, and our fit.
As a mother-daughter team, we go to market together and try every single item on for fit and comfort. We hand select each piece to create collections that will work for women of all ages. Because we want the very best for our customers, all of our items are carefully chosen for a classy and conservative style, while always considering an affordable price point.
Our customers are our reason for what we do and we love every single one of you! Come visit us anytime in store, on our mobile app, or on our website at
We also post lots of fun behind-the-scenes looks on all of our social media, so be sure to stay tuned and follow us on
See you soon!